When Ticket Giveaways Go Bad
Nov 6th 2007ericjhoroCFL & Football

One would think that giving away free tickets has to lead to a win-win, positive PR, good feelings-all around kind of situation. That sort of thing is just hard to screw up. Nevertheless, the Toronto Argonauts were up for the challenge.
The Argos, with sponsors such as Rogers Cable and 7-11, offered free tickets to the last four games of the season. According to the Argos, several thousand cashed them for earlier games. But many more apparently saved them for Saturday’s home finale against Winnipeg, overwhelming ticket sellers.
“Unfortunately, because of capacity and attendance last game going over 40,000 we ran out of room,” said Argos spokesperson Beth Waldman.
“There aren’t enough adjectives to register my disgust at the callous way that all of us were treated,” says Warren Dalton, one of an estimated 1,000 football fans holding free ticket vouchers that proved worthless Saturday.
The team is calling it a “best-case worst-case scenario”, which sounds a lot like what happens when Jonathan Papelbon starts dancing. The team will make it up to fans who were turned away by giving them a ticket to a playoff a game or one of next year’s regular season games.
While the Argos weren’t able to please all their fans, they’re already the envy of the Devil Rays, Hawks, and Royals. Those teams are still trying to figure out how to get people to use the free tickets they give away.


